I mean, if an app has visual-aligned content, and they know that people are increasingly looking to view such in a vertical, full-screen feed, why not provide a means for them to do so, with a view to maximizing user engagement. It’s a logical progression, in this respect, for Pinterest to at least try the same. That’s lead to whole new interactive processes, and prompted Facebook, Instagram, YouTube and Snapchat to build their own TikTok-like content feeds, as they seek to keep in touch with audience shifts. TikTok has been the most downloaded app each month for almost two years running, and its growth momentum is unlike any social app we’ve seen in the past. But again, it seems like the popularity of TikTok is inspiring even more UX choices in more apps, as platforms look to move in line with emerging usage behaviors, and maximize engagement. Pinterest didn’t provide any specific info on this test, nor how many users can access the Watch feed. “ We're always testing new products and features to help our community of Pinners discover inspiring ideas, while building more ways for Creators and brands to reach a global audience intent on trying new things.”
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